By the readers of the Daily Republic and dailyrepublic.com
Color psychology refers to the influence that color has on human behavior and emotions.
In commercial spaces, color psychology is highly relevant as even small details like paint colors can impact customers.
Studies have shown that color can affect people's moods, perceived value, productivity, and purchasing decisions.
For example, the color blue evokes feelings of trust, security, and professionalism. That's why many financial institutions like banks and insurance companies use blue in their branding and office spaces.
Blue inspires confidence in customers. It makes people feel more at ease about where they’re putting their money. On the flip side, red is all about energy and excitement. It’s perfect for stores and eateries looking to grab people’s attention and maybe even nudge them into buying something on impulse or feeling hungrier.
One case study looked at how changing paint colors impacted customers at a small corner cafe. When the walls were repainted from beige to a vibrant lime green, customers spent 15% more time in the cafe. They also left more positive reviews mentioning the welcoming environment. The stimulating green color made customers feel more relaxed and comfortable. Similarly, a home goods store found that changing display shelves from white to light blue helped sell 15% more kitchenware items. The cool blue helped create a relaxing mood that got customers imagining the tools in their own kitchens.
These examples demonstrate how impactful color psychology can be in commercial spaces. Just by making strategic color choices, businesses can influence customer emotions and actions in their favor. When applied correctly, color is a powerful tool for brands to improve sales, satisfaction, and retention.
The commercial design world is seeing some exciting new color trends emerging. Gone are the days of sterile, monotone office spaces - companies are embracing bold, vibrant colors to stimulate creativity and showcase brand identity.
Retail stores have moved away from predictable color schemes and are using color to lead customers on a visual journey. Soft greens and blues create a relaxing atmosphere in high-end clothing boutiques, while vibrant reds and oranges convey energy in fast-fashion stores. Hospitality venues like restaurants and hotels are opting for warmer neutrals like beige, tan, and brown to evoke coziness and comfort.
Corporate offices also reflect evolving color preferences, with many startups painting their offices in bright yellows and greens to inspire innovative thinking. Even traditional law firms and banks are introducing vibrant accent walls and furniture as a nod to their modern sensibilities.
Industry experts observe how
color trends tend to emerge from wider societal shifts. The popularity of earthy tones links to greater environmental consciousness, while bolder hues match the appetite for individuality and self-expression. Ultimately, color trends are about evoking the consumer zeitgeist.
Businesses are constantly looking for new ways to differentiate themselves and grab customer attention. One effective approach is to use color creatively to make your commercial space truly unique. Here are some tips on utilizing innovative color strategies:
A great example of effective innovative use of color is the UK grocery store chain
Morrisons, who partnered with color expert Jules Standish to design a new vibrant and experimental store interior. By ditching typical grocery store greens and going bold with contrasting reds, oranges, purples and greens, they created a fun, energetic environment that got people excited to shop. Sales ended up increasing significantly after the redesign. This just goes to show how strategic and creative use of color can truly impact customer experience and your bottom line.
Aligning color choices with overall brand identity is crucial for businesses aiming to make an impact. When colors are cohesive across different spaces and materials, it creates a unified aesthetic that customers instantly recognize. This level of consistency strengthens brand awareness as people come to associate certain hues with a company.
Some strategies for maintaining color consistency include:
Notable brands that excel at color consistency include Tiffany & Co, Cadbury, and UPS. Tiffany’s robin egg blue is iconic in the jewelry world. Cadbury purple differentiates its chocolate bars in any store. UPS brown is instantly recognizable on its delivery trucks and uniforms. This shows the power of smart color choices applied methodically over decades. Consistency strengthens the link between color and brand in the public’s mind.
More businesses are also considering environmental impact and human health when selecting colors for their commercial spaces. Choosing paints and materials with sustainability in mind can reduce a business's carbon footprint. Many eco-friendly paint options are now available that are low in volatile organic compounds (VOCs), ensuring healthier indoor air quality.
Specific colors can also promote wellbeing in a space. Cool tones like blues and greens are known to have a calming effect and reduce eye strain. Warm earth tones and neutrals create a relaxing atmosphere. Businesses like spas, yoga studios, and healthcare facilities often utilize these colors for their soothing ambience.
There are inspiring examples of companies implementing sustainable color solutions. The McDonald's in Sedona, Arizona was redesigned using recycled and locally-sourced materials in natural tones that blend with the environment. Companies like Benjamin Moore offer Zero VOC paints in a variety of hues perfect for commercial spaces. Even using lighting to create colorful ambience rather than painting can be a sustainable choice. With some creativity, businesses can make color decisions that are both visually impactful and environmentally friendly.
Color is a powerful tool that can make a strong impact in commercial spaces. As discussed, the psychology of color and the emotions it evokes can influence customer perceptions and behaviors. When used strategically, color choices in retail stores, restaurants, offices, and other commercial settings can help create the desired atmosphere and align with branding goals.
Current color trends provide inspiration on popular palettes, but it's important to choose colors that specifically align with your business identity and needs. While bright, saturated hues in greens and blues are prevalent right now in commercial spaces,
trendy colors will come and go. Focus on choosing timeless colors that emphasize your brand story.
At Green Valley Painting, we understand the power of color in transforming a commercial space. With over 15 years of experience, our team is ready to help you capitalize on the latest color trends to make your business stand out. Whether you're looking to inspire trust with soothing blues, energize customers with vibrant reds, or create a relaxing atmosphere with earthy tones, we have the expertise to bring your vision to life. Contact us today and take the first step towards a brighter, more engaging commercial environment.